How to start a phone dating business

We noticed that if a girl, however, messages him back, the user tends to stay there for at least seven months.” This is also why dating apps invest heavily in their in-app messenger feature.Until, of course, things go offline or most often to platforms like Whats App or Instagram.FREEMIUM’S THE FIRST LOVE The business of online dating, as ironic as it might seem, isn’t about dating. It’s more about user engagement at a micro-level and hope, cognitively speaking. Failure in the dating business is when a subscriber can’t find a match or the match doesn’t go anywhere.It is about getting you to spend time on the platform. That is also due to the gender bias in the platform, that is, there are more guys than girls on the platform,” adds Bhatia of Truly Madly. So, imagine Raj speaks to Simran virtually but never meets her.

The success of these apps will come from the number of authentic female profiles on the apps and how much time users spend on these apps.” But investors remain bullish.

It was also around this time that online dating was peaking in the West, with a mix of startups such as Tinder, and well established companies in Ok Cupid or even making their mark by helping singles find partners — casual, serious, one-night relationships or sometimes, just friendship for life.

India, though never a priority market, was just about getting started.

Navin Honagudi, managing director, Kae Capital, that backed Truly Madly, admits there was doubt in 2014 when the Indian market hadn’t matured.

“Questions were raised around adoption and monetisation. So, after their growth phase, dating apps have to seriously think of premium monetisation,” he says.

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The magic would be to try and achieve that hockey-stick g rowth,” says Sachin Bhatia , cofounder of Truly Madly, which claims a monthly download rate of 65,000-75,000 users.

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